Salesforce Certified Marketing Cloud Account Engagement Consultant MCAE-Con-201 Certified Exam Dumps

MCAE-Con-201 Exam Dumps

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Certification Provider:	Salesforce
Exam Code / Number:	MCAE-Con-201
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Questions:	261
Last Updated:	Jul 06, 2026
Corresponding Certification:	Salesforce Consultant

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. User roles and permissions 3. Business Unit setup and hierarchy
Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Prospect Management	- Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags - Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules