Salesforce Certified Marketing Cloud Account Engagement Consultant - MCAE-Con-201 FREE EXAM DUMPS QUESTIONS & ANSWERS]

Question 1

A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

A. Account-to-Opportunity Matching B. First Touch Model C. Primary - Campaign Source Attribution
B, Einstein Attribution

Discussion 0

Correct Answer: B Vote an answer

Question 2

You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A. Create a form handler and enable progressive profiling B. Create a form per white paper and enable progressive profiling C. Create a form handler for each white paper D. Create a form and enable progressive profiling

Discussion 0

Correct Answer: B Vote an answer

Question 3

What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]

A. You can only create 50 custom fields in Marketing Cloud Account Engagement. B. The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects. C. Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce D. Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce

Discussion 0

Correct Answer: B Vote an answer

Question 4

While creating Layout Templates it is possible to Import Layout from certain URL

A. True B. False

Discussion 0

Correct Answer: A Vote an answer

Question 5

You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

A. For all prospects who have already matched, no new actions will be applied. B. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received. C. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received. D. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.

Discussion 0

Correct Answer: A Vote an answer

Question 6

LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
Which Campaign Influence Attribution model should they reference to understand this?

A. Last Touch Model B. First Touch Model C. Even Attribution Model D. Salesforce Model

Discussion 0

Correct Answer: A Vote an answer

Question 7

LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A. Immediately send prospects the resubscribe email template. B. Enable two-click unsubscribe in Marketing Cloud Account Engagement. C. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it. D. Move the unsubscribe link to the header of the email instead of the footer.

Discussion 0

Correct Answer: D Vote an answer

Question 8

LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

A. Import .CSV file containing custom field data into Marketing Cloud Account Engagement. B. Enable custom field creation via the Salesforce Connector. C. Manually create and map custom fields in Marketing Cloud Account Engagement. D. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.

Discussion 0

Correct Answer: C Vote an answer

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Question 9

Which are true about Marketing Cloud Account Engagement Recycle Bin

A. Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin B. Items in the recycle bin don't count toward usage limits C. Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted D. Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin E. If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign F. Tags are deleted permanently and don't appear in the recycle bin G. A deleted prospect is restored when the Salesforce record it's syncing with is undeleted

Discussion 0

Correct Answer: B,C,D,E,F Vote an answer

Question 10

LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers

A. Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking. B. Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement. C. Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template. D. Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.

Discussion 0

Correct Answer: C,D Vote an answer

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Question 11

You have been asked to create a form that gathers information from prospects. This information should be available in Marketing Cloud Account Engagement as well as a custom build community site. How would you achieve this?

A. Create a website form that integrates with a Marketing Cloud Account Engagement form handler, details are submitted to the community site using Marketing Cloud Account Engagement API. B. Create a website form that submits the details to the community site and integrate it with a Marketing Cloud Account Engagement form handler. C. Create a Marketing Cloud Account Engagement form and via an automation rule submit the details to the community site. D. Create a Marketing Cloud Account Engagement form and via completion actions submit the details to the community site.

Discussion 0

Correct Answer: B Vote an answer

Question 12

Can Marketing both Import and Export Prospects?

A. True B. False

Discussion 0

Correct Answer: A Vote an answer

Question 13

LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?

A. Prospects at the bottom of the funnel - actively deciding between vendors. B. Prospects at the top of the funnel - newly sourced from a tradeshow. C. Prospects who have transitioned out of the funnel - with a recently closed deal. D. Prospects at the middle of the funnel - interacting with blog content only.

Discussion 0

Correct Answer: B Vote an answer

Question 14

Select three available Marketing Cloud Account Engagement Editions

A. Marketing Cloud Account Engagement Growth B. Marketing Cloud Account Engagement Ultimate C. Marketing Cloud Account Engagement Standard D. Marketing Cloud Account Engagement Plus E. Marketing Cloud Account Engagement Professional F. Marketing Cloud Account Engagement Advanced

Discussion 0

Correct Answer: A,D,F Vote an answer