Ultimate Guide to Prepare Free Salesforce Marketing-Cloud-Developer Exam Questions and Answer
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NEW QUESTION # 95
A developer needs to configure an Email Send Logging Data Extension for a new business unit. Which option should be used?
- A. Create and ensure it has the name "Send Log"
- B. Salesforce Support should create the data extension
- C. Create from a copy of an existing Send Log in another business unit
- D. Create using the SendLog Data ExtensionTemplate
Answer: D
Explanation:
To configure an Email Send Logging Data Extension for a new business unit, the recommended approach is to use the SendLog Data Extension Template. This ensures that all necessary fields and configurations are correctly set up to log email send data.
* SendLog Data Extension Template: This template includes predefined fields and settings that are required for logging email sends. Using this template ensures that the data extension is set up correctly for tracking send logs.
* Go to Email Studio -> Subscribers -> Data Extensions.
* Click on "Create".
* Choose "Create from Template" and select the "SendLog" template.
* Follow the prompts to configure and save the new Send Log data extension.
NEW QUESTION # 96
A developer is notified the View Email As Web Page (VAWP) link, when clicked, displays the message, The system is temporarily unavailable. We apologize for any inconvenience. Please try again later.
What could be a possible cause for the error
- A. The email used at the time of send was deleted, updated, or moved.
- B. The data extension used at the time of send was moved to another folder.
- C. The sender profile used at the time of send was overwritten.
- D. The data in the data extensions used at the time of send was overwritten.
Answer: A
Explanation:
The "View Email As Web Page" (VAWP) link relies on the original email content being available. If the email used at the time of send was deleted, updated, or moved, the link will not be able to retrieve and display the content, resulting in the error message.
NEW QUESTION # 97
A developer wants to expand their knowledge of Query Activities. They want to identify email addresses that have bounced in the last 30 days, along with the Bounce Reason and some additional subscriber specificdata; however, the SQL they have written does not return any records. Below is the SQL statement:
What updates should be made to ensure this SQL statement returns the desired results?
- A. Marketing Cloud does not allow use of GETDATE function. They should define a specific date.
- B. Marketing Cloud does not allow DateAdd functions in QueryActivities. They should define a specific date.
- C. Marketing Cloud _Bounce data view does not contain EmailAddress. They should join on SubscriberlD.
- D. Marketing Cloud Data Views only hold 20 days worth of data. They should narrow scope of DateAdd function.
Answer: C
Explanation:
The SQL statement in question does not return any records because it is joining on theEmailAddressfield, which is not present in the_BounceData View. The correct approach is to join using theSubscriberKey(or SubscriberID). Here is the corrected SQL statement:
SELECTs.EmailAddress, s.SubscriberKey, b.JobID, b.EventDate, b.SMTPBounceReasonFROM_Subscribers sJOIN_Bounce bONs.SubscriberKey=b.SubscriberKeyWHEREb.EventDate>DateAdd(DAY,-30, GETDATE()) This ensures that the join is based on theSubscriberKey, which is a common field in both data views.
References:
* Salesforce Marketing Cloud Data Views
* Query Activity Best Practices
NEW QUESTION # 98
Certification Aid wants to add new customers to a cross-channel welcome campaign when they register on the company website. Which API should be used for this? Choose 1.
- A. Personalization Builder API
- B. Event Notification API
- C. Journey Builder API
- D. Transactional Messaging API
Answer: D
NEW QUESTION # 99
Northern Trail Outfitters (NTO) wants to determine the best identifier for subscribers across all channels.
What should be recommended5
- A. Email Address
- B. Subscriber ID
- C. Contact Key
- D. Mobile ID
Answer: C
Explanation:
To determine the best identifier for subscribers across all channels,Contact Key (A)should be recommended.
The Contact Key is a unique identifier that can be used consistently across all channels, ensuring a unified view of the subscriber's interactions and data.
References:
* Salesforce Marketing Cloud Contact Builder
* Contact Key Overview
NEW QUESTION # 100
What parameter should a developer include to ensure the MobileConnect Contact is tied to the Email Contact when making a QueueMO call for an existing email subscriber?
- A. phonenumbers
- B. emailaddress
- C. subscribers
- D. mobilenumbers
Answer: D
NEW QUESTION # 101
A developer is making an API REST call to trigger an email send. An access token is used to authenticate the call.
How long are Marketing Cloud v1 access tokens valid?
- A. Access tokens expire after one hour.
- B. Access tokens expire after 24 hours.
- C. REST calls do not require an access token.
- D. Each API call requires a new access token.
Answer: B
NEW QUESTION # 102
A developer wants a link to be dynamic based on subscriber attributes. Rather than create numerous links, the developer uses AMPscript to set the link's value as a variable. The variable will be used within the <a> tag.
What should thedeveloper do within the <a> tag to ensure clicks are tracked for the variable? Choose 2
- A. Wrap the variable in a RedirectTo function
- B. Wrap the variable in a v function
- C. Ensure the Conversion attribute is 'true'
- D. Include a variable for the Alias attribute
Answer: A,D
Explanation:
To ensure that clicks are tracked for a dynamic link created using AMPscript, the developer should wrap the link variable in a RedirectTo function and include an alias attribute for tracking purposes.
* RedirectTo Function: This function helps ensure that the link click is properly tracked by Salesforce Marketing Cloud (SFMC). The function takes a URL and ensures that tracking parameters are appended correctly.
%%[ SET @dynamicLink = "http://example.com/?id=" + AttributeValue("SubscriberID") ]%% <a href="%%
=RedirectTo(@dynamicLink)=%%">Click Here</a>
1: Salesforce AMPscript Functions - RedirectTo
Alias Attribute: Including an alias attribute provides a way to label the link, which assists in tracking and reporting.
<a href="%%=RedirectTo(@dynamicLink)=%%" alias="DynamicLink">Click Here</a> Reference: Salesforce Documentation on Link Alias
NEW QUESTION # 103
A developer wants to extract tracking data from the Market Activity in the user interface.
Which option would be available to extract the data"?
- A. Journey Builder
- B. Automation Studio
- C. REST API
Answer: B
Explanation:
Automation Studio provides tools for extracting tracking data from the Marketing Cloud. This can be done using the Data Extract Activity, which allows you to extract various types of tracking data such as email send, open, and click information.
NEW QUESTION # 104
Clock Kicks would like to encrypt and storeform data submitted from a CloudPage in a data extension using AMPscript. Which three encryption options could be used when creating a new key in Key Management?
Choose 3
- A. Symmetric
- B. Salt
- C. Asymmetric
- D. RSA
- E. SAML
Answer: A,C,D
Explanation:
Salesforce Marketing Cloud offers various encryption options when creating a new key in Key Management.
The three encryption options that can be used are:
* Asymmetric (B)- Asymmetric encryption uses a pair of keys (public and private) for encryption and decryption. This method is highly secure as the private key remains confidential.
* RSA (C)- RSA is a specific type of asymmetric encryption. RSA stands for Rivest-Shamir-Adleman, and it is widely used for secure data transmission.
* Symmetric (E)- Symmetric encryption uses the same key for both encryption and decryption. It is efficient for encrypting large amounts of data.
References:
* Salesforce Marketing Cloud Documentation
* AMPscript Guide
NEW QUESTION # 105
A developer initiated a batch delete of Contacts in Contact Builder due to an import error during implementation. There are over two million records that need to be deleted.
Which two factors should be considered when batch deleting large volumes of contacts?Choose 2 answers
- A. Up to one million records can be deleted in each batch.
- B. The suppression status does not show for individual contacts until the entire batch processes.
- C. The deletion process supersedes other automated account activities.
- D. To more quickly remove contact information, use the suppression period length of 14.
Answer: A,B
Explanation:
When batch deleting large volumes of contacts, it is important to consider the following factors:
* Batch Deletion Limits: Up to one million records can be deleted in each batch. This helps manage and control the deletion process without overwhelming the system.
* Suppression Status Visibility: The suppression status does not show for individual contacts until the entire batch processes. This means that you will not see the status updates for individual contacts until the deletion batch is fully processed.
NEW QUESTION # 106
Northern Trail Outfitters (NTO) uses a numeric identifier for Subscriber Key. Customer data is stored in a data extension with the Subscriber Key set as a Primary Key.
Which step is required for NTO when creating relationships for this data extension in Data Designer'
- A. Use a one-to-one cardinality when creating the relationship
- B. Link the Contact Key to the Subscriber's email address when creating the relationship
- C. Set Subscriber Key as a text data type before linking the data extension to Contact Key
- D. Link the Contact ID to the Subscriber Key when creating the relationship
Answer: D
Explanation:
When creating relationships in Data Designer, it's essential to link the Contact ID to the Subscriber Key. The Contact ID in Marketing Cloud represents a unique identifier for contacts across various data sources, and linking it to the Subscriber Key ensures accurate data mapping and integration.
NEW QUESTION # 107
A data extension contains two fields which are being populated by a query activity. A third field has recently been added to the data extension.
Which SELECT statement is optimal for returning all of the columns in the data extension?
- A. SELECT field*
- B. SELECT *, field1, field2, field3
- C. SELECT 22SE, field2, field3
- D. SELECT*
Answer: C
NEW QUESTION # 108
A developer receives Error Code 5 when performing a SOAP API call. The error states: "Cannot Perform
'Post' on objects of type 'SentEvent'".
What could be the issue?
- A. The authentication token has expired.
- B. It may be a temporary network issue.
- C. SOAP does not support POST; useREST
- D. 'SentEvent' is not able to be updated using SOAP.
Answer: D
Explanation:
The error message "Cannot Perform 'Post' on objects of type 'SentEvent'" indicates that theSentEventobject is not updatable via the SOAP API. TheSentEventobject is typically read-only and is used for tracking purposes.
* Read-Only Object: TheSentEventobject is used to log events and is not designed to be modified via API calls. This is why attempts to perform POST operations on it will result in an error.
NEW QUESTION # 109
Northern Trail Outfitters wants to trigger follow upmessages after a subscriber opens an email.
What process would they use to get real-time engagement data?
- A. Client-Side JavaScript
- B. WSproxy Service
- C. Event Notification Service
- D. Query Activity
Answer: C
Explanation:
The Event Notification Service (ENS) in Salesforce Marketing Cloud provides real-time event notifications, such as email opens and clicks. Using ENS, Northern Trail Outfitters can trigger follow-up messages based on real-time engagement data.
NEW QUESTION # 110
A developer wants to use the Marketing Cloud SOAP API to retrieve which subscribers were sent a particular email. Which SOAP API object should be used?
- A. ListSend
- B. LinkSend
- C. Send
- D. SentEvent
Answer: D
NEW QUESTION # 111
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