CMA Certified Professional Category Manager (CPCM) Category-Manager Certified Exam Dumps

Category-Manager Exam Dumps

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Certification Provider: CMA
Exam Code / Number: Category-Manager
Exam Name: Certified Professional Category Manager (CPCM)
Exam Questions: 72
Last Updated: Jul 12, 2026
Corresponding Certification: CMA CPCM

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CMA Category-Manager Exam Syllabus Topics:

SectionObjectives
Data and Analytics- Retail and shopper data analysis
  • 1. Panel and syndicated data usage
    • 2. POS data interpretation
      • 3. Category performance diagnostics
        Category Management Foundations- Category management principles and framework
        • 1. Category definition and segmentation
          • 2. Category roles and strategies
            Category Strategy Development- Strategic category planning
            • 1. Pricing strategy analysis
              • 2. Assortment optimization
                • 3. Promotion effectiveness analysis
                  Shopper and Retail Insights- Behavioral and shopper analytics
                  • 1. Shopper behavior interpretation
                    • 2. Retail economics and profitability
                      Execution and Business Planning- Category execution and collaboration
                      • 1. Joint business planning
                        • 2. Category reviews and planning


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