CMA Certified Professional Category Manager (CPCM) - Category-Manager FREE EXAM DUMPS QUESTIONS & ANSWERS
What is the primary risk of poor shelf placement?
Correct Answer: C
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Which of the following is the first step in the multivariate clustering process?
Correct Answer: B
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Which of the following methods is used to collect Shopper Data at the point of sale?
Correct Answer: B
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Which of the following purchase behaviors best explains the category performance?
Dollars: +5%
Number of Households: +2%
Trips per Household: -2%
Units per Trip: +3%
Dollars per Unit: +2%
Dollars: +5%
Number of Households: +2%
Trips per Household: -2%
Units per Trip: +3%
Dollars per Unit: +2%
Correct Answer: C
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Why is it important for Category Managers to align promotional planning with supply chain capabilities?
Correct Answer: A
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Which feature of Excel's Data Analysis Toolpak is used to forecast sales based on variables like price, promotion, or seasonality?
Correct Answer: A
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What is the Dollar Sales per $MMACV for the Product Group in Store 478?
Correct Answer: C
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What is considered a long-term promotional objective for the retailer?
Correct Answer: A
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