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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Using the formula for ACV weighted distribution, calculate the ACV for a product available in stores with total sales of $2,000,000 and $3,000,000, in a market where the total sales of all stores are $10,000,000.

A) 66%
B) 50%
C) 30%
D) 100%

2. What is the primary purpose of Consumer Decision Trees (CDTs) in shelf organization?

A) To predict how changes in assortment will affect sales.
B) To map the mental path shoppers take as they shop a category.
C) To reflect actual buying patterns and substitutions.
D) To determine the most popular products in a category.

3. Which factor primarily influences how much room is available for a retail assortment?

A) Days of supply and case pack requirements.
B) The number of shoppers that purchase the category.
C) Shopper preferences and trends.
D) The number of SKUs in the product mix.

4. Which of the following is an effective technique for creating compelling stories using data and analytics in category management?

A) Rely on visuals without providing context or narrative.
B) Include as much data as possible to ensure thoroughness.
C) Focus solely on the technical details of the data.
D) Focus on presenting data in a concise and persuasive format.

5. What is the primary purpose of gathering Shopper Data in category management?

A) To increase the number of products on store shelves
B) To identify clear insights that guide actions and decisions
C) To track the shipping process of products
D) To monitor employee performance in stores

Solutions: