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IBM M2020-229 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Licensing and Implementation15%- Licensing models and editions
- Deployment and integration basics
Topic 2: Sales and Solution Selling25%- Solution alignment to business needs
- Customer use cases and pain points
- Competitive differentiation
Topic 3: SPSS Product Portfolio35%- SPSS Collaboration and Deployment Services
- SPSS Modeler
- SPSS Statistics
- SPSS Decision Management
- SPSS Data Collection
Topic 4: IBM SPSS Predictive Analytics Overview25%- Market positioning and target industries
- Value proposition and business benefits

IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

What is the main purpose of SPSS Data Collection?

  • A. To integrate analytic results into business processes.
  • B. To gather feedback from constituents for use in advanced and predictive analytics.
  • C. To retrieve existing data stored from disparate sources.
  • D. To prepare messy data for more accurate modeling.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

A government agency is looking to develop a traditional paper survey. Which component of SPSS Data collection should the sales representative highlight?

  • A. Reporting
  • B. Interviewing
  • C. Management
  • D. Authoring
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

An enterprise customer wants to generate scores on demand. Which feature in SPSS Collaboration and Deployment Services best meets their needs?

  • A. Message-based notification
  • B. Custom dialog publication
  • C. Job parameters
  • D. Real time scoring service
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

What is the main purpose of segmentation algorithms in SPSS Modeler?

  • A. To divide the market or customer base into groups.
  • B. To prepare a data set for optimal modeling.
  • C. To reduce data to a simpler form.
  • D. To discover linked purchases and other occurrences.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Which SPSS product family is used primarily to test hypotheses that researchers already have in mind?

  • A. Deployment
  • B. Modeling
  • C. Data Collection
  • D. Statistics
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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