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IBM M2020-229 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Licensing and Implementation | 15% | - Licensing models and editions - Deployment and integration basics |
| Topic 2: Sales and Solution Selling | 25% | - Solution alignment to business needs - Customer use cases and pain points - Competitive differentiation |
| Topic 3: SPSS Product Portfolio | 35% | - SPSS Collaboration and Deployment Services - SPSS Modeler - SPSS Statistics - SPSS Decision Management - SPSS Data Collection |
| Topic 4: IBM SPSS Predictive Analytics Overview | 25% | - Market positioning and target industries - Value proposition and business benefits |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
What is the main purpose of SPSS Data Collection?
- A. To integrate analytic results into business processes.
- B. To gather feedback from constituents for use in advanced and predictive analytics.
- C. To retrieve existing data stored from disparate sources.
- D. To prepare messy data for more accurate modeling.
Correct Answer: B 🗳️
A government agency is looking to develop a traditional paper survey. Which component of SPSS Data collection should the sales representative highlight?
- A. Reporting
- B. Interviewing
- C. Management
- D. Authoring
Correct Answer: D 🗳️
An enterprise customer wants to generate scores on demand. Which feature in SPSS Collaboration and Deployment Services best meets their needs?
- A. Message-based notification
- B. Custom dialog publication
- C. Job parameters
- D. Real time scoring service
Correct Answer: D 🗳️
What is the main purpose of segmentation algorithms in SPSS Modeler?
- A. To divide the market or customer base into groups.
- B. To prepare a data set for optimal modeling.
- C. To reduce data to a simpler form.
- D. To discover linked purchases and other occurrences.
Correct Answer: A 🗳️
Which SPSS product family is used primarily to test hypotheses that researchers already have in mind?
- A. Deployment
- B. Modeling
- C. Data Collection
- D. Statistics
Correct Answer: D 🗳️
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