Oracle Responsys Marketing Platform 2021 Implementation Essentials - 1Z0-1032-21 FREE EXAM DUMPS QUESTIONS & ANSWERS]

Question 1

You are configuring a supplemental data import and thefirst row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?

A. You must delete the first row of the file before performing the import. Your file must contain actual data only. B. In the import configuration, select the "First line contains column names" check box. C. In the field mapper screen, select the "Columns Already Included" check box. D. Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.

Discussion 0

Correct Answer: A Vote an answer

Question 2

Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?

A. Create a Responsys security key in the Account Administration screen. Import this key when creating the export. B. Import a private encryption key the customer created to be used when the export runs. C. Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker. D. Import a public encryption key the customer created to be used when the export runs.

Discussion 0

Correct Answer: A Vote an answer

Question 3

How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A. Measure = Responders, Event Date = 3 days B. Measure = Unique Conversions, Event Date = 3 days C. Measure = Single Clicks, Sent Date = 3 days D. Measure = Total Clicks, Interval = 3days E. Measure = Responders, Interval = 3 days

Discussion 0

Correct Answer: D Vote an answer

Question 4

You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an errormessage states that the proof list is empty.
Why is this happening?

A. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records. B. The seed group is corrupted. You must delete and re-create the seed group with the test data desired. C. You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness. D. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.

Discussion 0

Correct Answer: C Vote an answer

Question 5

After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management. B. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management. C. In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management. D. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.

Discussion 0

Correct Answer: B Vote an answer

Question 6

You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?

A. Get Data Variable B. Custom SQL Variable C. Entry Tracking Variable D. Temporary Value Variable E. ORA Variable

Discussion 0

Correct Answer: B Vote an answer

Question 7

Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

A. In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns. B. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition. C. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition. D. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.

Discussion 0

Correct Answer: C Vote an answer

Question 8

While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A. EMAIL_ADDRESS_ B. PET_ID_ C. ADDRESS_ D. CUSTOMER_ID_

Discussion 0

Correct Answer: A,D Vote an answer

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