Oracle Data Management Platform Cloud 2017 Implementation Essentials - 1z1-952 FREE EXAM DUMPS QUESTIONS & ANSWERS]

Question 1

Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)

A. Sampled reports can be run on smaller audience sizes than unsampled reports. B. Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users. C. Unsampled reports can be emailed automatically to users, and sampled reports cannot. D. Unsampled reports can be recorded as snapshots, and sampled reports cannot.

Discussion 0

Correct Answer: B,D Vote an answer

Question 2

You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A. Horizontal regional empowerment B. Global DMP nerve center C. Global template with local nuances D. Full agency control E. A single seat shared by all regions

Discussion 0

Correct Answer: E Vote an answer

Question 3

Which option will help your client identify which categories get the most data?

A. Request an Inventory Report from their account manager. B. Review the cookie inventory. C. Remove or hide unused categories. D. Generate the Site Hits Report. E. Enable taxonomy permissioning.

Discussion 0

Correct Answer: A Vote an answer

Question 4

Describe the features of an Audience Injection App that uses SDT.

A. The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat. B. BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users. C. The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories. D. The client shares the audience with you. This will generate an email notification that includes the audience composition.

Discussion 0

Correct Answer: B Vote an answer

Question 5

Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A. The apps use different delivery methods. B. You cannot create a single campaign to deliver to multiple app partners. C. The apps receive data via different win frequencies. D. The apps are ranked different priorities. E. The apps support different IDs.

Discussion 0

Correct Answer: A Vote an answer

Question 6

Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

A. bk_addEmailHash B. bk_addNameHash C. bk_addPhoneHash D. bk_addZipHash E. bk_addAddressHash

Discussion 0

Correct Answer: A,C Vote an answer

Question 7

Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?

A. 6 B. 3 C. 8 D. 4

Discussion 0

Correct Answer: A Vote an answer

Question 8

What is the CPS pricing model?

A. This model allows clients to purchase data based on the overall win rate of the campaign. B. This model allows clients to purchase data on a cost per category agreement. C. This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner. D. This model allows clients to purchase data on a cost per 1,000 impressions basis. E. This model allows clients to purchase data each time the campaign wins a unique customer attribute.

Discussion 0

Correct Answer: D Vote an answer