Salesforce Certified Marketing Cloud Email Specialist - MC-202 FREE EXAM DUMPS QUESTIONS & ANSWERS

Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update shouldbe implemented to the automation to process the fries as they are received while minimizing network?
Correct Answer: B Vote an answer
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Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?
Correct Answer: C Vote an answer
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Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?
Correct Answer: C Vote an answer
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A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Whoshould path optimizer be configured to handle these requirements?
Correct Answer: B Vote an answer
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The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?
Correct Answer: B Vote an answer
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Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?
Correct Answer: B Vote an answer
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Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
Correct Answer: C Vote an answer
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A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?
Correct Answer: A Vote an answer
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Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?
Correct Answer: B Vote an answer
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Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.
Which out-of-the-box report should IMTO use to get thisinformation to refine to its sending methods?
Correct Answer: B Vote an answer
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Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?
Correct Answer: C Vote an answer
Explanation: Only visible for FreeCram members. You can sign-up / login (it's free).
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?
Correct Answer: B Vote an answer
Explanation: Only visible for FreeCram members. You can sign-up / login (it's free).
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
Correct Answer: C Vote an answer
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