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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?

A) Schedule the automation to run hourly.
B) Trigger the automation via API.
C) Use a File Drop starting source.

2. A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?

A) Sender Profile
B) Tabs
C) Campaigns

3. Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

A) Bounce Mail Management
B) Auto-Suppression Lists
C) List Detective

4. Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?

A) Tracking Data extract
B) SQL activity using data views
C) Audit Trail extract

5. Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?

A) Configure Field-Level Encryption inimport file.
B) Specify character encoding in import file.
C) Manage Files in File Transfer.

Solutions: