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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement.
They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

A) Add the prospects to a "Bounced Prospects" list for suppression.
B) Send the prospects an email to see if their email addresses are valid.
C) Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.
D) Ensure the Do Not Email field on the prospects is selected.

2. LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

A) Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
B) Enable Kiosk mode on the Marketing Cloud Account Engagement form
C) Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
D) Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails

3. How often does Marketing Cloud Account Engagement check for changes in Salesforce

A) 1 hour
B) 10 minutes
C) 5 minutes
D) 2 minutes

4. LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

A) Rename the Salesforce connector for the Sandbox org
B) Delete all data from the Sandbox org
C) Unverified and delete the Salesforce connector for the Sandbox org
D) Create a new Salesforce Connector for the Production org
E) Install the Marketing Cloud Account Engagement AppExchange package for Production Environments

5. Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]

A) Sales User
B) Marketing
C) Administrator
D) Sales Manager

Solutions: