Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Salesforce : MCAE-Con-201 Exam Premium Dumps
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions |
| Topic 2: Visitors and Prospects | 8% | - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified |
| Topic 3: Lead Management | 24% | - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin |
| Topic 4: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Describe how to use dynamic content - Explain how to create and publish landing pages |
| Topic 5: Administration | 11% | - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings |
| Topic 6: Email Marketing | 20% | - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Explain how to analyze email performance metrics - Describe how to manage email templates - Explain how to use dynamic content in emails |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement.
They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?
- A. Add the prospects to a "Bounced Prospects" list for suppression.
- B. Send the prospects an email to see if their email addresses are valid.
- C. Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.
- D. Ensure the Do Not Email field on the prospects is selected.
Correct Answer: D 🗳️
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?
- A. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
- B. Enable Kiosk mode on the Marketing Cloud Account Engagement form
- C. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
- D. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails
Correct Answer: C 🗳️
How often does Marketing Cloud Account Engagement check for changes in Salesforce
- A. 1 hour
- B. 10 minutes
- C. 5 minutes
- D. 2 minutes
Correct Answer: D 🗳️
LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?
- A. Rename the Salesforce connector for the Sandbox org
- B. Delete all data from the Sandbox org
- C. Unverified and delete the Salesforce connector for the Sandbox org
- D. Create a new Salesforce Connector for the Production org
- E. Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
Correct Answer: C,D,E 🗳️
Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]
- A. Sales User
- B. Marketing
- C. Administrator
- D. Sales Manager
Correct Answer: A 🗳️
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