Salesforce Certified Marketing Cloud Engagement Consultant - MCE-Con-201 FREE EXAM DUMPS QUESTIONS & ANSWERS
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office owns the marketing messaging and subscriber lists. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
What hierarchy should be recommended?
Correct Answer: C
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Northern Trail Outfitters wants to include a ' view online ' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
Which personalization string should they include as the href attribute in the link?
Correct Answer: A
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A consultant explains how a sending domain differs from a customer ' s primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked? (Choose 2)
Which two questions should their IT team be asked? (Choose 2)
Correct Answer: A,C
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A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?
What should the customer have in place to ensure this solution can be implemented?
Correct Answer: A
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Northern Trail Outfitters has several business units (BUs) used to segment geopolitical regions. Each BU uses business data like Product & Support information that is consistent across all regions.
What ' s the most efficient way to configure or ingest their data?
What ' s the most efficient way to configure or ingest their data?
Correct Answer: B
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Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2,500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2,500 contacts?
What should be used to prevent emails from being sent if they exceed 2,500 contacts?
Correct Answer: A
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Northern Trail Outfitters is using a Salesforce entry event in a journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
How could they resolve this issue?
Correct Answer: A
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Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
What should be recommended?
Correct Answer: B
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