Salesforce Certified Marketing Cloud Engagement Consultant - MCE-Con-201 FREE EXAM DUMPS QUESTIONS & ANSWERS]

Question 1

"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

A. Configure users > set up a round robin > have nurture programs assign prospects to the round robin B. Configure users > set up a queue > have nurture programs assign prospects to the queue C. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role D. Configure users > set up a user group > have nurture programs assign prospects to the user group

Discussion 0

Correct Answer: D Vote an answer

Question 2

How many automation rules can you have

A. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200 B. Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 150 C. Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200 D. Always 100

Discussion 0

Correct Answer: B Vote an answer

Question 3

LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.
What should be implemented to meet this requirement?

A. Page actions B. IP allowlist C. Tracker domain D. Custom redirects

Discussion 0

Correct Answer: C Vote an answer

Question 4

Which is true about Marketing Cloud Account Engagement API limits

A. Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000 B. No limits at all C. All editions have 10 000 API limit D. Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud Account Engagement Plus Edition: 50 000 Marketing Cloud Account Engagement Advanced Edition: 100 000

Discussion 0

Correct Answer: A Vote an answer

Question 5

There is Custom Field Type in Marketing Cloud Account Engagement called Email

A. True B. False

Discussion 0

Correct Answer: B Vote an answer

Question 6

LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?

A. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case B. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program C. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement D. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the

Discussion 0

Correct Answer: D Vote an answer

Question 7

When you go to View HTML code section at selected Form record you can only see the iframe tag

A. True B. False

Discussion 0

Correct Answer: A Vote an answer

Question 8

"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers

A. The remaining prospects are in the Recycle Bin and the user did not select to undelete them. B. The user who performed the import is not the assigned user listed on the remaining prospects. C. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google. D. The Country field has validation enabled and the updated field values did not match existing values.

Discussion 0

Correct Answer: A,B Vote an answer

Question 9

Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

A. The ability to use existing complex Salesforce lead routing processes B. The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement C. The ability to assign prospects based on specific criteria being met D. The ability to assign prospects via automation instead of manually

Discussion 0

Correct Answer: C Vote an answer

Question 10

The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers

A. Make a suppression list for the program. B. Make a repeating engagement program. C. Make a segmentation rule for the program. D. Make a recipient list for the program.

Discussion 0

Correct Answer: B,D Vote an answer

Question 11

LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

A. Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce B. Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector. C. Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector D. Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.

Discussion 0

Correct Answer: D Vote an answer

Question 12

LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?

A. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions. B. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements. Create a landing page using that template. C. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions. D. Create both a landing page and form using the enhanced landing page experience.

Discussion 0

Correct Answer: C Vote an answer

Question 13

A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

A. Account-to-Opportunity Matching B. First Touch Model C. Primary - Campaign Source Attribution

Discussion 0

Correct Answer: B Vote an answer

Question 14

Which are Actions Available with Salesforce Connector (Choose three)

A. Assign prospect via Salesforce active assignment rule B. Create a Salesforce event C. Delete a Salesforce task D. Assign prospect to queue E. Add to Salesforce campaign

Discussion 0

Correct Answer: A,D,E Vote an answer