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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Automation | 20% | - Journey Builder flow design - Automation type and activity selection - Automation Studio workflow implementation |
| Messaging | 11% | - Deliverability and compliance management - Cross-channel messaging strategy - Personalized content design and delivery |
| Account Configuration | 12% | - Mobile Studio configuration and troubleshooting - Account hierarchy design and management - Reply Mail Management setup and resolution - Sender Authentication Package implementation |
| Integration | 20% | - Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting - Extension product selection and implementation |
| Discovery and Architecture | 16% | - Solution recommendation and long-term maintainability - Data and segmentation strategy design - Requirements gathering and analysis |
| Data Modeling and Management | 21% | - Contact identity and data governance - Data object selection and relationship definition - Reporting, data views, and tracking extracts |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer ' s email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?
Correct Answer: C 🗳️
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A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow-up to those who have engaged with the content. The rules around which properties are matched to the contact depend on agentAssigned as a contact owner, other agents who might have interacted with the contact, and contact ' s property interest. The data model has a relationship between Contact > person account > real estate agent > property objects and all of those are available in CRM, populated in synchronized data extension in the Marketing Cloud.
What solution should be recommended for execution efficiency?
- A. Use Automation Studio to prepare personalization data and initiate journey.
- B. Use Automation Studio and Salesforce sends with campaign as an audience.
- C. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
- D. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
Correct Answer: C 🗳️
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A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.
What should be recommended?
- A. Create and execute a Tracking Extract.
- B. Create and execute a SQL Query against the _Click data view.
- C. Create and execute a Subscriber Engagement report.
- D. Create and execute a Data Filter on the Click data view.
Correct Answer: B 🗳️
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A financial services customer wants to send emails to customers who log in for the first time on a new IP. The message should be deployed as fast as possible due to its sensitive content. The message contains information related to the login IP.
What should a consultant recommend to deploy the email?
- A. Use the Transactional Messaging API.
- B. Use a User Initiated Emails Interaction.
- C. Execute a Triggered Emails Interaction.
- D. Inject the subscriber into a Journey.
Correct Answer: A 🗳️
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A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent one day before the appointment date at 10 a.m. and the appointment record should be updated in the CRM to indicate the patient was sent a reminder email.
What solution could be recommended?
- A. Create a journey with CRM data entry source triggered on the reminder date and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
- B. Create a journey with CRM date-based entry source, and use Journey Builder activities to send a reminder and update the record in CRM.
- C. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
- D. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activities to send a reminder and update the record in CRM.
Correct Answer: B 🗳️
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