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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. There is Custom Field Type in Marketing Cloud Account Engagement called Email

A) True
B) False

2. Select available Social Media Connectors

A) FullContact
B) Twitter
C) Facebook
D) AddThis
E) CD Linkedln

3. An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

A) Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
B) Set the intern up in the Default 'Marketing' User Role
C) Set the intern up in the Default 'Marketing Intern' User Role
D) Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected

4. LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

A) Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.
B) Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
C) Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
D) Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.

5. A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

A) Use the Salesforce Mobile App "Send an Email" button.
B) Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
C) Use the Salesforce Mobile App "Add to Nurture" button.
D) Use the Salesforce "Add to Nurture" button.

Solutions: