Exam Name: Salesforce Certified Marketing Cloud Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketing Cloud Consultant
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Salesforce Marketing-Cloud-Consultant Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Consultant Exam |
| Exam Number: | Marketing-Cloud-Consultant |
| Exam Price: | USD 200 + applicable taxes |
| Exam Duration: | 105 minutes |
| Exam Format: | Multiple-choice, Multiple-select, Scenario-based questions |
| Real Exam Qty: | 60 (plus up to 5 unscored items) |
| Related Certifications: | Salesforce Certified Marketing Cloud Developer Salesforce Certified Marketing Cloud Administrator |
| Certificate Validity Period: | 2 years |
| Available Languages: | English, Japanese, French, German, Spanish |
| Passing Score: | 67% |
| Recommended Training: | Prepare for Your Marketing Cloud Consultant Credential |
| Exam Registration: | Salesforce Trailhead Academy |
| Sample Questions: | Salesforce Marketing-Cloud-Consultant Sample Questions |
| Exam Way: | Online proctored or in-person at authorized testing centers |
| Pre Condition: | Must hold active Salesforce Certified Marketing Cloud Administrator credential; recommended 2–3 years hands-on Marketing Cloud experience |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certificate/exam-marketing-cloud-consultant |
Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Account Configuration | 12% | - Sender authentication and deliverability management - User roles, permissions and security settings - Account hierarchy and business unit setup - Mobile Studio configuration and features |
| Topic 2: Automation | 20% | - Scheduling and monitoring automations - Automation Studio activities and workflows - Complex automation scenarios and best practices - Journey Builder design and implementation |
| Topic 3: Data Modeling and Management | 21% | - Data extensions, attribute groups and relationships - Contact configuration and identity management - Data import, export and transformation - Reporting, tracking and data views |
| Topic 4: Discovery and Architecture | 16% | - Solution design and architecture planning - Requirements gathering and analysis - Long-term solution maintainability and scalability - Data and segmentation strategy design |
| Topic 5: Messaging | 11% | - Message delivery and optimization - Cross-channel messaging strategy - Email, SMS and push message design - Content personalization and dynamic content |
| Topic 6: Integration | 20% | - Extension products and integration solutions - Integration with Salesforce CRM and external systems - Data model support for personalized messaging - Marketing Cloud Connect configuration and troubleshooting |
Common Questions About the Salesforce Marketing-Cloud-Consultant Exam
The Marketing-Cloud-Consultant exam is the official exam behind the Salesforce Certified Marketing Cloud Consultant credential from Salesforce. It sits at the Professional level of the Salesforce certification track. It is also associated with Salesforce Certified Marketing Cloud Administrator, Salesforce Certified Marketing Cloud Developer. The FreeCram practice questions on this page map to the same objectives, so you can measure your readiness before you book a seat.
The Marketing-Cloud-Consultant exam contains 60 (plus up to 5 unscored items) questions and gives you 105 minutes to complete them. That pace leaves little room for getting stuck, so train yourself to flag a hard question, move on, and circle back later. Run at least one full timed session in the FreeCram test engine a week before your exam date to check whether your pacing holds under pressure.
You need 67% to pass the Marketing-Cloud-Consultant exam, and the official registration fee is USD 200 + applicable taxes. A retake means paying that fee again in full, which makes thorough preparation the cheaper option by far. Before scheduling, take a timed FreeCram practice test; if you are not scoring comfortably above the passing line, give yourself more study time instead of booking on hope.
Must hold active Salesforce Certified Marketing Cloud Administrator credential; recommended 2–3 years hands-on Marketing Cloud experience
Requirements can change, so confirm the latest details on the official Salesforce exam page before you register.
You can book the Marketing-Cloud-Consultant exam through the following official channels:
The exam is delivered Online proctored or in-person at authorized testing centers, so pick the option that suits you when booking.
Salesforce points candidates to these official courses:
Once you have worked through the official material, wrap up your preparation with the 162 practice questions from FreeCram to lock in what you have learned.
Yes. A free Marketing-Cloud-Consultant PDF demo is available, so you can check the question style and answer quality before you commit. Every purchase also includes 365 days of free updates, and if your product expires after that, you can extend the update service at a 50% discount from your member zone.
Your purchase is protected by our 100% Money Back Guarantee. If you take the Marketing-Cloud-Consultant exam within 60 days of purchase and do not pass, send us a scanned enrollment slip and your official Score Report PDF within two days of the exam; approved refunds are processed within seven days. The candidate name must match the payer name, and the guarantee does not apply to exams taken within three days of purchase, to products that were downloaded but never used in an exam sitting, or to free materials and expired orders. If you would rather keep studying, we can instead exchange your order for two free exam products of equal value while your original product keeps its update service. Delivery itself is instant: your download is emailed within one minute of payment and stays available in your member zone, with no limit on how many computers you can install it on. If nothing arrives within two hours, contact our customer service team.
The Marketing-Cloud-Consultant syllabus is divided into 6 domains, including Account Configuration (12%), Automation (20%), and Messaging (11%). The complete breakdown, with every domain and its subtopics, is listed in the Exam Topics section above — review it line by line and flag the areas where you feel weakest.
Salesforce Certified Marketing Cloud Consultant Sample Questions:
Question 1
A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?
A. Tracking Data will not be returned to the Sales Cloud email recipient.
B. The customer will be unable to use synchronized data extensions.
C. The customer will be able to use Reports and Campaigns as audiences.
D. Email Sends will fail if the Contact ID or Lead ID is not included.
Question 2
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting, Shipped, and Complete.
Their Journey works when orders are created, but they noticed it does not inject customers when their status is updated.
What could be causing this?
A. Synchronized Data Sources poll changes every 15 minutes at the quickest.
B. Orders are not being updated from not meeting criteria to meeting criteria
C. Orders should be set up to allow injection upon update in Connect Configuration
D. The associated Contact should be updated to be injected.
Question 3
A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.
How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?
A. Ensure the package scope includes Read and Write permissions for data extensions.
B. Instruct the web team to store the client ID and secret in the client-side code.
C. Enable the package for all business units in the Marketing Cloud account.
D. Create a separate installed package for each individual web form.
Question 4
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response? (Choose 2 answers)
A. Response contained "stop" in the message content.
B. Next keyword was not specified on the outbound message.
C. Responses are not sent within the Conversation Window.
D. Responses are not sent within 24 hours of the outbound message.
Question 5
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase in the last six months. Customers are often opted into more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
A. Salesforce Entry Event > Query Activity > Automation Studio Activities
B. Query Activity > Data Extension Entry Source > Journey Activities
C. Query Activity > API Event > Automation Studio Activities
D. Import Activity > Decision > Journey Activities
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: B,C | Question 5 Answer: B |
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