Updated May 13, 2024 Marketing-Cloud-Consultant Exam Dumps - PDF Questions and Testing Engine
New (2024) Salesforce Marketing-Cloud-Consultant Exam Dumps
NEW QUESTION # 93
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?
- A. Use the Import Wizard in Automation Studio
- B. Use a query activity to populate the auto-suppression
- C. Use an import activity to import a file from the SFTP
- D. Use Einstein Segment Recommendations
Answer: B
NEW QUESTION # 94
Which two statements are correct regarding Attribute Groups? (Choose two.)
- A. They link data extensions to Contacts.
- B. They link subscriber lists to Contacts.
- C. They link data extensions to other data extensions.
- D. They link data extensions to subscriber lists.
Answer: A,C
NEW QUESTION # 95
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?
- A. Rename and delete sandbox synchronized data extensions before connecting.
- B. Remove existing user mappings, attribute mappings, and tracking subscriptions.
- C. Update query activities that reference the synchronized data extensions.
- D. Configure Multi-Org settings to account for two production instances in Setup.
Answer: C
NEW QUESTION # 96
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?
- A. Triggered Import - user initiated send (not scheduled).
- B. A user-initiated message to send an email to customers who made a purchase daily.
- C. A scheduled automation to send emails to customers who made a purchase daily.
Answer: A
Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file in encrypted.
NEW QUESTION # 97
A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.
What recommendation would provide a scalable solution for the start-up?
- A. A manual email send for each transactional message.
- B. A scheduled automation to send daily transactional messages.
- C. Triggered email sends to deliver transactional messages.
- D. A file drop automation to send transactional messages.
Answer: C
NEW QUESTION # 98
A customer wants to create a journey with the goal of making users activate their accounts
within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?
- A. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
- B. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
- C. Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
- D. Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
Answer: A
NEW QUESTION # 99
Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?
- A. Keyword opt in and SMS Messaging
- B. Smart Capture and Triggered email messaging
- C. CloudPages opt in to Event Journey
- D. Existing Email Event Notification Subscription
Answer: A
NEW QUESTION # 100
A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Will customers be able to sign up for the loyalty program at the store?
- B. Will multiple languages be used, with a "From Name" lookup table needed?
- C. Will version values/meanings change, precluding reusable AMPscript?
- D. Is the purpose of these emails for acquisition or retention or transactional?
Answer: B,C
NEW QUESTION # 101
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?
- A. Link the data extensions in an Attribute Group.
- B. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
- C. Establish data relationships and create Data Filters for the marketer to modify.
- D. Create SQL Query Activities for the marketer to modify.
Answer: B
Explanation:
To send an email with personalized fields from multiple data extensions without coding experience, Northern Trail Outfitters should combine the data outside of Marketing Cloud and upload it into a sendable data extension. This will allow them to have all the required fields for personalization in one data source and avoid using complex scripting or queries to join and filter data from multiple data extensions.
Establishing data relationships and creating data filters would not help with personalization, as they are used for segmentation purposes. Creating SQL query activities would require coding skills and experience with SQL syntax.References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_send_email_using_a_data_extension.htm&type=5
NEW QUESTION # 102
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?
- A. Journey Data using CRM Report Import Activity to Salesforce Data Extension
- B. Contact Data using Synchronized Data Sources
- C. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
- D. Journey Data queried from main data extension
Answer: B
Explanation:
To provide near real-time data in a 30-day welcome journey, Northern Trail Outfitters should use contact data using synchronized data sources. This will allow them to access the most up-to-date data from their CRM system in decision splits and other journey activities. Journey data is static and based on the entry source data extension, which may not reflect recent changes in CRM. Contact data mapped through profile attributes or imported from CRM reports may not be as timely or accurate as synchronized data sources. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_synchronized_data_sources.htm&type=5https://help.sales
NEW QUESTION # 103
A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.
What approach should the consultant recommend?
Choose2 answers
- A. Use DataFilters to segment data to output a Sendable Data Extension
- B. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.
- C. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.
- D. Use Query Activities to create a Sendable Synchronized Data Extension.
Answer: B,C
NEW QUESTION # 104
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog,
student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers
- A. Create an Import Activity to import alumni data into Salesforce Report.
- B. Use Data Designer to link student and alumni data to the contact record.
- C. Create list attribute to store student data from Sales Cloud.
- D. Use Synchronized Data Sources to obtain data from Sales Cloud.
Answer: B,D
NEW QUESTION # 105
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
- A. Define the subscriber key as a unique value that does not relate to a specific channel.
- B. When using an external database of record, utilize that system's identifier as the contact key.
- C. Configure Contact Builder to automatically generate a unique subscriber key.
- D. Regularly merge duplicate contacts to keep tracking data accurately.
Answer: A,B
NEW QUESTION # 106
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend'
- A. Create an auto-suppression list populated with the known email addresses.
- B. Populate a list using a query to exclude the subscriber key.
- C. Create an auto-suppression list populated with subscriber keys.
- D. Create an exclusion list with the known email addresses.
Answer: A
Explanation:
Explanation
An auto-suppression list populated with the known email addresses can be used to ensure none of these competitors receive their emails. An auto-suppression list is a type of exclusion list that prevents subscribers from receiving certain types of messages based on criteria such as email address, subscriber key, or domain.
References: https://help.salesforce.com/articleView?id=sf.mc_es_auto_suppression_lists.htm&type=5
NEW QUESTION # 107
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands.
The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?
- A. Create attributes for each child business unit in "Profile Management" to record unsubscribes
- B. Select "Subscribers will be unsubscribed from this business unity only" in Settings
- C. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
- D. Select "Use separate 'Subscription Center' for this business unit" in Settings
Answer: A
NEW QUESTION # 108
n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?
Choose 3 answers
- A. How often will email content be image-only with text overlaying images?
- B. What is the maximum file size of the images being used?
- C. How often will the layout of the content in a content area change?
- D. What from name will be used for these emails?
- E. Will image URLs be available publicly?
Answer: B,C,E
NEW QUESTION # 109
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?
- A. Salesforce Data Entry, SQL Query Activity, Task Activity
- B. Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity
- C. Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity
- D. API Event Entry, SQL Query Activity, Task Activity
Answer: C
Explanation:
To create a task on Contact and Lead records for follow up when someone has not opened five emails in a row, a scheduled automation can be used to run a SQL query activity that selects the subscribers who meet this criteria from the _Open data view and inserts them into a data extension. The data extension can then be used as an entry source for a journey that has a task activity to create the task in Sales Cloud. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_open.htm&type=5https://help.salesforce.com/
NEW QUESTION # 110
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers
- A. Pick "Choose from list," selecting the from name and from email values from the list of account users.
- B. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
- C. Match the external keys of the sender profile and data extension containing account representative details.
- D. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.
Answer: B,D
NEW QUESTION # 111
Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud?
Choose 2 answers
- A. Business Units can share information with other Business Units.
- B. Subscribers can only appear in one Business Unit.
- C. Business Units can have more than one parent Business Unit.
- D. Business Units can mirror an organization's operational structure.
Answer: A,D
NEW QUESTION # 112
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