Exam 700-750 Topic 5 Question 23 Discussion

Actual exam question for Cisco's 700-750 exam
Question #: 23
Topic #: 5
Which percentage of consumers consider a company's purpose when making a purchase decision?

Suggested Answer: D Vote an answer

A study conducted by Razorfish in conjunction with VICE Media found that 82% of consumers make purchase decisions with a brand's purpose in mind. This indicates that a significant majority of consumers consider a company's purpose when deciding whether to buy their products or services. The study highlights the importance of brand values and authenticity in influencing consumer behavior, with a particular emphasis on the impact of purpose-driven purchasing among younger generations like Gen Z.
References: = The Razorfish study titled "The Truths, Myths and Nuances Behind Purpose," which discusses changing consumer attitudes toward brand purpose and its role in purchase decisions1.

by Eileen at Feb 04, 2025, 05:15 AM

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