Exam Data-Cloud-Consultant Topic 4 Question 91 Discussion
Actual exam question for Salesforce's Data-Cloud-Consultant exam
Question #: 91
Topic #: 4
Question #: 91
Topic #: 4
A global ecommerce brand tasks a Data 360 Consultant with resolving duplicate customer records originating from a web portal, a mobile app, and a physical point-of-sale system. The goal is to ensure that a customer is recognized as the same individual across all three sources to provide a consistent service experience. Which feature should the consultant configure to achieve this outcome?
Suggested Answer: A Vote an answer
The identity logic is about linking source profiles safely, then choosing the best surviving values for the unified profile. Matching rules within the Identity Resolution settings to link source records is appropriate because identity resolution needs reliable match inputs, qualified identifiers, and controlled reconciliation. It is not just deduplication; it is a rules-driven process that connects source records into a trusted unified profile.
The distractors fall short because they either move the problem into the wrong system, add needless duplication, ignore Data 360 object relationships, or rely on a feature built for a different lifecycle stage. In a real implementation, those choices usually create brittle pipelines, stale data, security exposure, or segments that look correct on paper but fail when activated. Thinking like an architect, the selected option places the logic where Data 360 can govern it and reuse it reliably. This is the nuance exam questions often test: the platform capability must match both the technical layer and the business timing requirement, not just sound related to data.
The distractors fall short because they either move the problem into the wrong system, add needless duplication, ignore Data 360 object relationships, or rely on a feature built for a different lifecycle stage. In a real implementation, those choices usually create brittle pipelines, stale data, security exposure, or segments that look correct on paper but fail when activated. Thinking like an architect, the selected option places the logic where Data 360 can govern it and reuse it reliably. This is the nuance exam questions often test: the platform capability must match both the technical layer and the business timing requirement, not just sound related to data.
by Morgan at Jul 22, 2026, 11:12 PM
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