Exam Marketing-Cloud-Administrator Topic 1 Question 3 Discussion

Actual exam question for Salesforce's Marketing-Cloud-Administrator exam
Question #: 3
Topic #: 1
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers

Suggested Answer: A,B,C Vote an answer

For NTO to format links for Google Analytics 360 without including PII, they should use non-personally identifiable information in the query string parameters. Suitable options include:
A). Product Code: Identifies a product without revealing customer identity.
B). Application ID: An internal reference that does not disclose personal details.
C). Subscriber ID: A unique identifier for a subscriber that is not directly tied to personal details like an email or name.
Reference: Salesforce Help - Personalization Strings and PII

by Wallis at Jul 31, 2026, 07:40 AM

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