Exam Marketing-Cloud-Administrator Topic 2 Question 69 Discussion
Actual exam question for Salesforce's Marketing-Cloud-Administrator exam
Question #: 69
Topic #: 2
Question #: 69
Topic #: 2
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
What action should NTO take?
Suggested Answer: D Vote an answer
Given the website outage experienced by NTO during a peak shopping period:
* D. Create and send an apology email that includes a discount for a future purchase to all customers:
This action acknowledges the inconvenience caused by the outage and incentivizes customers to return to the site. Offering a discount can help mitigate any negative sentiment and encourage customers to complete their interrupted purchases.
This approach helps to maintain customer goodwill and potentially recover some of the lost sales due to the outage.
* D. Create and send an apology email that includes a discount for a future purchase to all customers:
This action acknowledges the inconvenience caused by the outage and incentivizes customers to return to the site. Offering a discount can help mitigate any negative sentiment and encourage customers to complete their interrupted purchases.
This approach helps to maintain customer goodwill and potentially recover some of the lost sales due to the outage.
by Justin at Jul 09, 2026, 12:54 PM
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