Exam MC-202 Topic 1 Question 54 Discussion

Actual exam question for Salesforce's MC-202 exam
Question #: 54
Topic #: 1
The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their senderreputation?

Suggested Answer: B Vote an answer

To maintain a healthy sender reputation, it is essential to remove bouncedaddresses before the next send. High bounce rates can negatively impact deliverability and sender reputation. Cleaning up the email list by removing invalid or non-responsive email addresses ensures better deliverability and engagement rates.
Reference:Salesforce Marketing Cloud Documentation on Email Deliverability Best Practices

by Ada at Jun 01, 2026, 10:23 PM

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