IBM Kenexa Talent Engagement Sales Mastery Test v1 M2040-724 Certified Exam Dumps

M2040-724 Exam Dumps

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Certification Provider: IBM
Exam Code / Number: M2040-724
Exam Name: IBM Kenexa Talent Engagement Sales Mastery Test v1
Exam Questions: 54
Last Updated: Jun 26, 2026
Corresponding Certification: Sales Mastery

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IBM M2040-724 Exam Syllabus Topics:

SectionObjectives
Topic 1: Customer Engagement and Sales Execution- Sales cycle management
  • 1. Lead qualification and opportunity development
    • 2. Deal progression and stakeholder alignment
      - Product demonstration and positioning
      • 1. Demo structure and storytelling
        • 2. Handling objections and competitive comparison
          Topic 2: IBM Kenexa Talent Engagement Portfolio Overview- Key product components
          • 1. Recruitment and onboarding tools
            • 2. Employee engagement and performance management
              - IBM Smarter Workforce and Talent Engagement positioning
              • 1. Core value proposition of Kenexa solutions
                • 2. Talent acquisition and engagement ecosystem overview
                  Topic 3: Implementation and Industry Use Cases- HR transformation scenarios
                  • 1. Talent acquisition optimization
                    • 2. Employee engagement improvement use cases
                      - Customer success outcomes
                      • 1. Retention and performance improvement metrics
                        • 2. Workforce analytics adoption benefits
                          Topic 4: Sales Methodology and Value Messaging- Value articulation
                          • 1. Competitive differentiation of IBM Kenexa
                            • 2. ROI and productivity improvement messaging
                              - Solution-based selling approach
                              • 1. Mapping solutions to business outcomes
                                • 2. Identifying customer HR pain points


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