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To earn the Salesforce ADM-201 certification, candidates must pass a 60-question multiple-choice exam that lasts 105 minutes. ADM-201 exam covers a wide range of topics, including Salesforce architecture, security and access, data management, user management, and customizing applications. Candidates must achieve a passing score of 65% or higher to earn the certification. Salesforce also recommends that candidates have at least six months of experience administering Salesforce before attempting the ADM-201 exam.

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The ADM-201 exam consists of 60 multiple-choice questions that are to be completed in 105 minutes. ADM-201 exam is administered by Salesforce and can be taken either online or in-person at a testing center. ADM-201 exam covers a wide range of topics, including Salesforce architecture, data modeling, security and access, workflow and process automation, and reporting and analytics. ADM-201 exam is designed to be challenging, and candidates need to have a strong understanding of the Salesforce platform to pass it. However, with the right preparation, including studying the official Salesforce study materials and taking practice exams, candidates can increase their chances of passing the exam and becoming certified Salesforce administrators.

Reference: https://trailhead.salesforce.com/en/academy/classes/adm201-administration-essentials-for-new-admins/

Salesforce ADM-201 Exam is conducted by Salesforce and is available to individuals who have a basic understanding of Salesforce. ADM-201 exam is available in multiple languages and can be taken online or at a test center. To pass the exam, individuals must score at least 65% on the exam, and the exam consists of 60 multiple-choice questions.

What Topics Are Covered in ADM-201 Exam?

This Salesforce Administrator certification exam evaluates the candidate's knowledge and competency in a long list of technical domains such as:

  • Data Management — This segment tests whether candidates know what to consider before transferring, updating, and massively removing pieces of data. It also checks how well candidates can identify data management tools, describe the benefits of data tools for validation, and know the different backup options available.
  • Workflow as well as Process Automation — Here, candidates need to choose the perfect automation solution given the process or workflow and have an understanding of the capabilities of the processes for approval.
  • Security Features & Access — This objective involves describing all the security controls deployed by an organization, adopting the right security measures that are based on the characteristics of the Salesforce sharing model, determining the right way to use custom profiles or permissions taking into account the large numbers of profile settings, and describing how templates for communication, dashboards as well as various reports can be secured and organized with the aid of folders.
  • Common & Custom Objects — For this topic, candidates must be able to define the standard architecture of objects, know how to edit fields and layouts of pages for custom and standard objects while realizing the impact of removing fields, and decide how to design and designate layouts of pages, types of records, and processes for various businesses for common and custom items.
  • Organizational Setup — This first domain examines the candidate's ability to explain info available in the context of a company (for instance, fiscal year, working hours, managing currency, default issues) and to differentiate between the multiple UI aspects that an admin monitors (e.g., both UI & search settings, views list, layouts of homepages) while knowing the implications those features have.
  • Service as well as Support Apps — In this area, test-takers must explain the characteristics of managing cases, show how to automate case management, describe what can be done using the Salesforce knowledge, and finally, detail the power of Salesforce communities.
  • App Exchange — In this final portion, candidates must show they know when to and when not to deploy AppExchange applications.
  • Desktop and Modern Administration — For this domain, examinees need to talk about what the Salesforce mobile application can do and also be familiar with the options available when installing and syncing the Salesforce lightning for outlook.
  • User Setup — This next area tests whether a candidate knows the steps involved in setting up a user and maintaining them (for example, assigning licenses, resetting passwords, and resolving user accounts that were locked). It also checks if candidates grasp what happens when they activate, deactivate, or freeze users.
  • Sales & Marketing Apps — Here, examinees need to identify the requirements and impacts of the sales, use opportunity tools to point out the right sales productivity options, know when to use different products alongside Books for Pricing, be aware of the power of automation tools & campaign maintenance, and know what can be done using the Salesforce content.
  • Management of Activities and Collaboration — In this domain, candidates need to detail the benefits of activity management and talk about the aspects of Chatter like feed, security features, and the following.
  • Reports on Analytics and Dashboards — This objective evaluates whether candidates know the tools accessible when making a report, how the sharing structure influences reports, the choices to be made while dealing with dashboards, and the uses of custom kinds of reports.

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Salesforce ADM-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Sales and Marketing Applications10%- Marketing tools
  • 1. Marketing automation capabilities
  • 2. Campaigns, campaign influence
- Sales Cloud features
  • 1. Opportunity management, stages, products, price books
  • 2. Lead management, conversion, assignment rules
Topic 2: Object Manager and Lightning App Builder15%- Lightning App Builder
  • 1. Custom Lightning pages and components
  • 2. App navigation and customization
- Object customization
  • 1. Standard and custom objects, fields, relationships
  • 2. Page layouts, record types, business processes
Topic 3: Productivity and Collaboration10%- Chatter
  • 1. Feeds, groups, collaboration features
- Activity management
  • 1. Tasks, events, calendars
- Mobile and integrations
  • 1. AppExchange and third-party integrations
  • 2. Salesforce Mobile App capabilities
Topic 4: Agentforce AI8%- AI capabilities
  • 1. Agentforce setup and configuration
  • 2. AI features and usage guidelines
Topic 5: Automation15%- Process Automation
  • 1. Flow Builder, approval processes
  • 2. Email alerts, field updates, tasks
Topic 6: Data and Analytics Management17%- Reports and dashboards
  • 1. Dashboard components and sharing
  • 2. Report types, creation, customization
- Data management
  • 1. Data validation and quality tools
  • 2. Import, update, export, mass delete, backup
Topic 7: Configuration and Setup15%- User interface configuration
  • 1. Declarative customization options
  • 2. Navigation and global settings
- Security and access
  • 1. Password policies and login access
  • 2. Profiles, permission sets, roles and sharing rules
- Company settings
  • 1. Fiscal year, business hours, currency management
  • 2. Default settings and organizational structure
Topic 8: Service and Support Applications10%- Knowledge and Communities
  • 1. Knowledge base setup and usage
  • 2. Community configuration and access
- Case management
  • 1. Cases, queues, assignment rules, escalation rules
  • 2. Support processes and entitlements

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