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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What is true about building landing pages in Salesforce using the enhanced landing page experience?

A) When you create or edit an enhanced landing page, it is automatically published.
B) Custom code and script can be added to the header or footer code.
C) The page can be associated to either a connected or unconnected campaign.
D) The only way to add a Pardot form to page is by adding the iframe code in an HTML component.

2. A user wants to set up an automated grading model in Marketing Cloud Account Engagement.
Which two components are required to achieve this? Choose 2 answers

A) Marketing Cloud Account Engagement Score
B) Automation Rule
C) Profile
D) Dynamic List

3. If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?

A) The information in Salesforce will override the information in Marketing Cloud Account Engagement
B) All information will be kept, which may result in two records for one person
C) The information in Marketing Cloud Account Engagement will override the information in Salesforce
D) The differing information will be deleted from both Salesforce and Marketing Cloud Account Engagement, which may result in blank records

4. A marketer needs to create a new field for a Marketing Cloud Account Engagement form.
Which statement accurately describes how to create the new field?

A) The field is created as a custom prospect field in the form editor.
B) The field Is created and added to the form in Engagement Studio.
C) The field Is created as a default account field in the form editor.
D) The field is created as a custom prospect field on the Prospect Fields page.

5. What triggers a prospect record to sync from Marketing Cloud Account Engagement to the CRM? Choose 2 answers

A) Form submission
B) Opening an email
C) Landing page submission
D) Mapping new custom fields

Solutions: