Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce : MC-201 Exam Premium Dumps
Check Updated on: Sep 30, 2026
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Topic 2: Email Marketing | 20% | - Difference between Emails and Email Templates - Email capabilities and use cases - Email reporting metrics |
| Topic 3: Administration | 11% | - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities - Field creation, editing and mapping |
| Topic 4: Lead Management | 24% | - Lists: types, capabilities and creation - Segmentation rules - Completion actions - Automation rules: components and use cases - Scoring and grading: definition and management - Custom redirects: capabilities and use cases - Page actions |
| Topic 5: Reporting and Analytics | 8% | - Campaign and lifecycle reporting - Dashboard interpretation - Conversion and engagement metrics |
| Topic 6: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
What is true about building landing pages in Salesforce using the enhanced landing page experience?
- A. When you create or edit an enhanced landing page, it is automatically published.
- B. Custom code and script can be added to the header or footer code.
- C. The page can be associated to either a connected or unconnected campaign.
- D. The only way to add a Pardot form to page is by adding the iframe code in an HTML component.
Correct Answer: C 🗳️
Explanation: Only visible for FreeCram members. You can sign-up / login (it's free).
A user wants to set up an automated grading model in Marketing Cloud Account Engagement.
Which two components are required to achieve this? Choose 2 answers
- A. Marketing Cloud Account Engagement Score
- B. Automation Rule
- C. Profile
- D. Dynamic List
Correct Answer: B,C 🗳️
Explanation: Only visible for FreeCram members. You can sign-up / login (it's free).
If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
- A. The information in Salesforce will override the information in Marketing Cloud Account Engagement
- B. All information will be kept, which may result in two records for one person
- C. The information in Marketing Cloud Account Engagement will override the information in Salesforce
- D. The differing information will be deleted from both Salesforce and Marketing Cloud Account Engagement, which may result in blank records
Correct Answer: A 🗳️
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A marketer needs to create a new field for a Marketing Cloud Account Engagement form.
Which statement accurately describes how to create the new field?
- A. The field is created as a custom prospect field in the form editor.
- B. The field Is created and added to the form in Engagement Studio.
- C. The field Is created as a default account field in the form editor.
- D. The field is created as a custom prospect field on the Prospect Fields page.
Correct Answer: D 🗳️
Explanation: Only visible for FreeCram members. You can sign-up / login (it's free).
What triggers a prospect record to sync from Marketing Cloud Account Engagement to the CRM? Choose 2 answers
- A. Form submission
- B. Opening an email
- C. Landing page submission
- D. Mapping new custom fields
Correct Answer: A,C 🗳️
Explanation: Only visible for FreeCram members. You can sign-up / login (it's free).
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