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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs.
Which bounce type would be indicative of the ISPs view of NTO's sending reputation?

A) Technical
B) Soft
C) Block
D) Hard

2. As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

A) Build an email using multiple images, with all text saved in the brand font.
B) Use a web-safe font for text that closely matches the brand's custom font.
C) Edit an email's HTML to list the custom brand font in the style tag's font-family property.
D) Build an email as one image, with all text saved in the brand font.

3. What functionality is contained in Journey Builder that does not exist in Automation Studio?

A) Flexibility to wait based on duration or a specific time.
B) Native execution of a Server-side JavaScript activity.
C) The option to convert a qualified Lead to a Contact.
D) The ability to send an email to a Salesforce audience.

4. A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

A) Data Filter
B) Automation StudioTerm
C) Template-based emails
D) Triggered Send
E) Suppression list

5. A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?

A) Mobile subscribers are not counted as contacts.
B) Synchronized contacts are only counted after sending
C) There are overlapping contacts in each of the channel
D) Only active email subscriber is counted.

Solutions: