Exam MCE-Admn-201 Topic 1 Question 107 Discussion

Actual exam question for Salesforce's MCE-Admn-201 exam
Question #: 107
Topic #: 1
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?

Suggested Answer: A Vote an answer

For Northern Trail Outfitters to avoid storing sensitive information such as email addresses and phone numbers directly in Marketing Cloud, the recommended feature is:
Tokenized Sending: This method replaces sensitive data with tokens that can be used in communications without exposing actual data values. It helps in maintaining the confidentiality and integrity of personal data while still enabling personalized marketing communications.
Implementation: Set up Tokenized Sending by configuring the data relationships either through Marketing Cloud Connect or using an external token provider. This ensures that during the send process, the system uses tokens to retrieve and incorporate actual data temporarily without storing it in the database.
Reference: Salesforce Marketing Cloud Tokenized Sending

by Oliver at Jul 07, 2026, 08:57 PM

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