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IBM M8010-246 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Smarter Commerce Overview & Value Proposition | 25% | - Core concepts and business drivers - Customer pain points and solutions - Buy-Sell-Service framework |
| Buy Offerings & Capabilities | 25% | - Logistics and fulfillment - Procurement and inventory management - Supply chain visibility and optimization |
| Sell Offerings & Capabilities | 30% | - Cross-channel commerce - Coremetrics and Unica solutions - Distributed Order Management - Digital marketing and personalization |
| Service Offerings & Analytics | 20% | - Customer self-service and support - Business intelligence and analytics - Competitive positioning and use cases |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
How does global inventory visibility allow you to 'save the sale' in the event of a stock- out?
- A. Optimizing the supply chain to minimize stock-outs.
- B. Triggering store to store transfers.
- C. All of the above.
- D. Up-selling to a higher value product.
Correct Answer: B 🗳️
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The web marketing continuous optimization platform can drive which of the following capabilities?
- A. Optimize paid search advertising.
- B. Automate customer recommendations based on LIVE profile.
- C. All of the above.
- D. Target through online advertisements based on interaction history.
Correct Answer: B 🗳️
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Extended selling channels and brand experience include .
- A. call center and physical stores
- B. segmentation, promotions, targeting
- C. social integration, remote widgets, affiliates
- D. web store, mobile store, kiosks
Correct Answer: D 🗳️
What customer value is delivered with holistic inventory visibility?
- A. Incorporating customer sentiment into the order process.
- B. Providing only the best quality products.
- C. Reducing supply chain costs.
- D. Fulfilling orders via inventory in-transit.
Correct Answer: D 🗳️
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Which of the following IBM software components provide core business capabilities across the entire Buy, Sell, and Service phases of the commerce cycle?
- A. Sterling Commerce
- B. Coremetrics
- C. WebSphere Commerce
- D. Unica
Correct Answer: C 🗳️
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