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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:

SectionObjectives
Topic 1: Media Industry Knowledge- Advertising and media ecosystem fundamentals
  • 1. Key media KPIs and measurement concepts
    • 2. Media business models and workflows
      Topic 2: Media Cloud Architecture and Data Model- Core Media Cloud data objects
      • 1. Account, campaign, and asset data structure
        • 2. Data relationships and modeling best practices
          Topic 3: Integration and Implementation- System integration patterns
          • 1. API-based integrations and data ingestion
            • 2. Security and governance considerations
              Topic 4: Media Cloud Solutions and Features- Core product capabilities
              • 1. Sales and advertising workflow automation
                • 2. Integration with Salesforce ecosystem
                  Topic 5: Audience and Campaign Management- Audience segmentation and activation
                  • 1. Audience building and targeting strategies
                    • 2. Campaign lifecycle management

                      Salesforce Media Cloud Consultant Sample Questions:

                      While integrating the media plan with ad servers some of the integrations need to be configured as synchronous interfaces. Which two options should be configured as bi-directional synchronous interface?

                      • A. activate campaign in ad server
                      • B. campaign performance feed to CPQ
                      • C. campaign reporting from ad server
                      • D. check ad inventory in ad server
                      Reveal Solution  Discussion  0

                      Correct Answer: A,D  🗳️

                      Explanation: Only visible for FreeCram members. You can sign-up / login (it's free).

                      A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and Google Ad Manager (GAM). They want to have a complete view of their media plans using dashboards.
                      Which system integration provides built-in dashboards to integrate with the ASM application?

                      • A. Marketing Cloud Intelligence
                      • B. CRM Analytics
                      • C. Tableau
                      • D. Google Data Studio
                      Reveal Solution  Discussion  0

                      Correct Answer: A  🗳️

                      Explanation: Only visible for FreeCram members. You can sign-up / login (it's free).

                      Amedia firm would like to update campaign level details to compare schedule versus actual delivery on a daily basis. Which approach should a consultant take in this scenario?

                      • A. Use an offline, static report to get the schedule versus actual details
                      • B. get the schedule versus actuals using a revenue schedule tool or downstream batch integration
                      • C. implement a listener integration to the downstream billing system for real-time schedule versus actual details
                      • D. get the schedule versus actuals using downstream real-time integration
                      Reveal Solution  Discussion  0

                      Correct Answer: B  🗳️

                      Explanation: Only visible for FreeCram members. You can sign-up / login (it's free).

                      In advertising sales management, what is the correct order to execution of the pre-built industries order management orchestration plan components?

                      • A. create line items, create order, approve order, activate order, add creative
                      • B. create order, create line items, add creative, approve order, activate order
                      • C. create line items, create order, add creative, approve order, activate order
                      • D. create order, create line items, approve order, activate order, add creative
                      Reveal Solution  Discussion  0

                      Correct Answer: D  🗳️

                      Explanation: Only visible for FreeCram members. You can sign-up / login (it's free).

                      A b2b advertising publishing company has recently upgraded advertising sales management winter 22 to advertising sales management spring 22. Certain core components have been moved to the media service on the core platform to ensure easier upgrades. Which set of components are delivered as part of the managed package?

                      • A. flexipage, custom labels, velocity integration settings, custom layouts
                      • B. omniscript definitions, CPQ API's, apex classes, lightning web components
                      • C. omniscript definition, cpq api's, flexipages, custom labels
                      • D. flexipage, custom labels, data model, media service
                      Reveal Solution  Discussion  0

                      Correct Answer: B  🗳️

                      Explanation: Only visible for FreeCram members. You can sign-up / login (it's free).

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